
TENDER COSMETICS
product photography
the problem:
Tender Cosmetics is a beauty brand founded in Atlanta, GA. They are launching their first collection of cooling makeup.
Founded by Ling-Ling Nie, Tender Cosmetics created a line of eye shadows, blush, and highlighter with highly buildable formulas that cool and soothe the skin when you apply them.
The Tender Cosmetics team came to Poppy Marketing to build a library of images, both e-commerce and styled, that they could use for their website, social media, and advertising.
our solution:
Create a lifestyle beauty + product campaign that shows the shades on a variety of skin tones, and also create a library of styled images for use on web and social.
• e-commerce photography
• social content
beauty photography
• e-commerce photography • social content beauty photography
the results:











