Here’s why.

Email marketing can seem outdated and boring. An inbox can be an overwhelming place, we totally get it. But when you think about it, it’s a crazy powerful tool that a lot of brands are under-utilizing. On social and search engines, you’re constantly competing for visibility with brands with more customers (and deeper pockets). But an inbox is different. Every brand has the same real estate and the same opportunity to captivate their customers. 

Email marketing (and SMS marketing, the cooler younger sister), is still one of the highest converting marketing channels out there. With several low-cost platform options, it’s really a no-brainer for your brand. 

Poppy works with brands of all sizes to develop email marketing campaigns, from initial platform setup, to building out your welcome series, to monthly newsletters for your audience. We can also help with more advanced techniques like special perks just for your VIPs, abandoned cart emails, and even A/B testing to optimize your sends. 

We'll dive deep into your customer data, uncovering valuable insights that will guide our email marketing strategy. From there, we'll create targeted campaigns that speak directly to your customers' needs, desires, and pain points. Our custom-crafted email content is engaging, tells your brand story, showcases your unique value proposition, and gets your audience to take action. We'll make sure your emails stand out in a crowded inbox, leaving a lasting impression on your customers.