Marketing Intensives 101: What to Expect
If you’re a product-based brand looking to level up your marketing but feel like you’re stuck in the weeds, a marketing intensive might be exactly what you need. Intensives are the power session your brand didn’t know it was missing – a focused session dedicated to strategizing, planning, and executing with zero distractions. But if you’re new to the concept, you might be wondering... what actually happens during a marketing intensive? Let’s break it down.
What is a Marketing Intensive?
Think of a marketing intensive as a deep dive into your brand's marketing strategy, with the goal of tackling what would normally take weeks in just one day. Instead of piecemealing your marketing efforts over months, we lock in, get laser-focused, and get. it. done.
It’s about making big moves fast and setting your brand up with actionable tools and strategies you can use immediately.
Who Are Marketing Intensives For?
Product-based brands prepping for a launch, rebrand, or new collection.
Business owners who feel like they’re constantly behind on marketing and need to hit reset.
Brands looking for fresh ideas and strategy alignment but don’t want to commit to a long-term retainer.
Anyone who wants to walk away with a clear plan and real progress.
What Do We Cover During an Intensive?
Every intensive is customized to meet the needs of your brand, but here’s a look at what we can dive into:
1. Email Marketing Strategy:
Mapping out automated flows (welcome sequences, abandoned carts, post-purchase follow-ups).
Planning promotions, product launches, and seasonal email campaigns.
2. Product Photography & Content Planning:
Curating shot lists, planning lifestyle/product shoots, and aligning visuals with your brand messaging.
Brainstorming content pillars to guide your social and email marketing.
3. Website Optimization:
Refreshing product descriptions, homepage layouts, and SEO essentials.
Improving the overall user experience to boost conversions.
4. Campaign Brainstorming:
Creating custom marketing campaigns for holidays, launches, and collaborations.
Writing copy for product pages, email sequences, and promotional materials.
What Does the Day Look Like?
Here’s the typical flow of a marketing intensive:
Morning:
Kickoff call to align on goals and priorities.
Deep dive into strategy (email sequences, campaign brainstorming, etc.).
Midday:
Execution phase – writing, designing, building.
Client collaboration to refine ideas in real time.
Afternoon:
Finalize deliverables and review next steps.
Q&A or additional brainstorming if needed.
By the end of the day, you’ll have a stack of ready-to-use materials and a plan that feels doable and exciting.
Why Choose a Marketing Intensive Over a Traditional Retainer?
Speed & Focus: Intensives get things done fast without dragging out over months.
No Ongoing Commitment: Perfect if you need a boost but don’t want to lock into a long-term contract.
Immediate ROI: Walk away with finished strategies and materials you can implement the next day.
How to Prep for Your Intensive
To get the most out of our day, here’s how you can prep:
Have an idea of the key goals you want to focus on.
Gather any brand materials (logo files, current campaigns, etc.).
Be ready to collaborate, brainstorm, and dive in!
Final Thoughts
A marketing intensive is a game-changer if you’re ready to stop spinning your wheels and start seeing real progress. Whether you need email strategy, content planning, or launch support, intensives are designed to make big moves happen fast.
If you’re ready to knock out your to-do list in record time, let’s book a session and make it happen.
