How to Create a Holistic Marketing Plan

How many times have you posted something super valuable on social media just for it to fall flat? It can feel super discouraging when you work hard on a piece of content and it goes nowhere. We’ve entered the age of ever-changing social media and that means that posting a photo on Instagram doesn’t cut it for marketing anymore. With so many users and so much content constantly being generated, we have to fight harder for the attention of our ideal customers.

Taking a holistic approach to marketing can prevent your best content from ending up in an Instagram graveyard.

Why a Holistic Marketing Plan is Worth Your Energy

With a holistic marketing plan, you’re treating each marketing channel as a piece of a whole, instead of them living as separate entities. So even though your strategy might be different on each platform, having them work together gives your message a better chance to connect with your target audience.

Work in themes

A really simple way to start using this tactic is to work in themes that support your goals. Choosing an overarching theme for your marketing for the month/quarter will help you not only come up with content, but decide what content goes on which platform. Your customers will get unique experiences when they interact with you in different channels, but the overarching theme will keep your messaging consistent which helps build a strong brand identity. We like to choose content pillars, or a handful of categories that o

Identify your platforms

Identify all the different channels that your ideal customers are frequenting, whether that’s TikTok, Instagram, their email inbox, etc. Make a list and try to determine what’s required for each platform. For example, if you’re launching a campaign on Instagram, make sure you’re covering all the bases–Reels, Stories, and static posts. You’ll end up with a long list of assets that need to be created.

Identify your customer type

Next, think about what types of customers are on each platform. Most often, the people on your email list will be the most likely to purchase because they’ve probably purchased before, so you’ll want to talk to them differently than your followers on social media.

Build your creative

Once you’ve identified your audiences, start crafting your offer or campaign to each of them. You’ll need different creative for different platforms, but you can use a platform like Canva to resize different designs so that you don’t have to start from scratch each time. This is also when we recommend planning a photoshoot. When you know exactly the assets that need to be created, you can have a much more efficient photoshoot.

Not sure where to start?

Shoot us an email to hello@poppymarketing.co to see how we can help kickstart your next marketing campaign!